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Drag and drop your .heif or .HIF file. Batch upload supported.
Convertify decodes the HEIF container and encodes WebP at Q=75 by default. Lossless mode available.
Download your WebP file and deploy to your website, CMS, or CDN.
High Efficiency Image Format — same as HEIC, used on Apple devices.
Modern image format by Google. Up to 30% smaller than JPG with the same quality.
Apple photo format used by iPhone and iPad. High quality with small file size.
Lossless format that preserves every pixel. Best for screenshots and logos.
Universal format for photos. Supported everywhere, great balance between quality and file size.
Classic format for simple animations. Supports transparency and up to 256 colors.
Uncompressed bitmap format. Maximum quality but very large file size.
Professional lossless format used in printing and photography.
Next-gen format with excellent compression. Up to 50% smaller than JPG.
Portable Pixmap format used in Unix/Linux environments.
High Dynamic Range format storing extended brightness data.
Flexible Image Transport System used in astronomy and science.
Portable Document Format. Convert PDF pages to JPG, PNG or WebP images.
Quick comparison to help you choose the right format
caniuse.com classifies HEIF/HEIC as unsupported in browsers, explicitly noting it is hard for browsers to support because the HEVC codec is complex and expensive to license. WebP, by contrast, is a Baseline format on caniuse.com: Chrome 32+ (January 2014), Firefox 65+ (January 2019), Safari 14+ (September 2020, macOS Big Sur), Edge 18+ (October 2018), and Opera 19+. Wikipedia notes that browsers supporting WebP had 97% global market share as of 2024. The practical implication: HEIF images cannot appear in an HTML img tag on any browser, while WebP can appear in virtually all of them.
HEIF/HEVC is generally more compression-efficient than WebP/VP8 for photographic content at the same visual quality. Cloudinary's image format guide notes lossy WebP is typically 25-34% smaller than JPEG and lossless WebP is 26% smaller than PNG; HEIF/HEVC outperforms both WebP and JPEG. The practical consequence: HEIF-to-WebP conversion at equivalent visual quality will produce a WebP that is slightly larger than the source HEIF, though still substantially smaller than JPEG. A 3 MB HEIF photo at WebP Q=80 typically becomes 3.5–4.5 MB — far better than the 5–6 MB JPG equivalent. For maximum web compression, HEIF to AVIF is the better route; WebP is the right choice when maximum browser compatibility is the priority.
WebP supports alpha in both lossy (partial alpha with WebP lossy payload) and lossless (full alpha fidelity) modes. libvips's vips_webpsave preserves the alpha band from the decoded HEIF VipsImage. If your HEIF source contains an alpha channel (common in app screenshot and icon exports, rare in camera captures), the transparency is carried through to the WebP output. For transparent images, lossless WebP (lossless=true in Convertify's options) gives exact alpha fidelity; lossy WebP with alpha is smaller and visually transparent, with a ~1-bit difference in edge pixels acceptable for most uses.
| Feature | HEIF (.heif) | WebP |
|---|---|---|
| Compression | HEVC — best for photos | VP8 lossy / VP8L lossless |
| Color depth | 8-bit or 10-bit | 8-bit only |
| HDR | Yes (HLG, PQ, BT.2020) | No |
| Transparency | Yes (8-bit alpha) | Yes (lossy+alpha or lossless) |
| Animation | Yes (HEIF sequences) | Yes (animated WebP) |
| Browser support (2026) | 0% — not supported | ~97% — Baseline format |
| CDN / CMS support | No | Yes (WordPress, Shopify, Cloudflare) |
| Windows native | Requires extensions | Yes (all modern browsers) |
| Best for | Camera storage, Apple eco | Web delivery, CMS, CDN |
WordPress natively uploads and serves WebP since version 5.8 (July 2021); version 6.0 added WebP as a core image type. Shopify auto-serves WebP to supported browsers via its CDN. Squarespace serves WebP from its image delivery layer. Cloudflare Images, AWS CloudFront, and Cloudinary all support WebP as a delivery format and can auto-convert uploads. HEIF is not a delivery format on any of these services — uploads are accepted but internally transcoded. Delivering WebP directly from your source avoids double-compression artifacts from the CDN's automatic transcode.
AVIF (AV1 Image File Format) offers better compression than WebP for photographic content, supports 10-bit color (WebP is 8-bit only), and has approximately 93-95% browser support as of 2026. If your users are on Chrome 85+, Firefox 93+, and Safari 16+ — a safe assumption for most modern web audiences — AVIF is the superior target for maximum compression with minimum quality loss. The recommended approach for production web pipelines is a picture element ladder: AVIF as the primary source, WebP as the fallback, JPG or PNG as the safety net for legacy browsers. Convertify offers HEIF to AVIF as a separate conversion.
The pipeline uses Rust + libvips + libheif. vips_heifload() decodes the HEIF container (HEVC via libde265, AVC via OpenH264, AV1 via libaom) into a VipsImage with ICC profile and EXIF attached. For wide-gamut HEIF (BT.2020 ICC), vips_icc_transform converts to sRGB before encoding. vips_webpsave encodes with Q=75 by default, lossless=false, smart_subsample=true, effort=4 (range 0-6; higher effort produces smaller files at the cost of encode time). EXIF and GPS data are preserved in the WebP XMP metadata block unless strip=true is requested. The WebP bytes stream directly to the HTTP response without temporary files.