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Drag and drop your HEIC file.
Click Convert.
Download your AVIF file.
Apple photo format used by iPhone and iPad. High quality with small file size.
Next-gen format with excellent compression. Up to 50% smaller than JPG.
High Efficiency Image Format โ same as HEIC, used on Apple devices.
Modern image format by Google. Up to 30% smaller than JPG with the same quality.
Lossless format that preserves every pixel. Best for screenshots and logos.
Universal format for photos. Supported everywhere, great balance between quality and file size.
Classic format for simple animations. Supports transparency and up to 256 colors.
Uncompressed bitmap format. Maximum quality but very large file size.
Professional lossless format used in printing and photography.
Portable Pixmap format used in Unix/Linux environments.
High Dynamic Range format storing extended brightness data.
Flexible Image Transport System used in astronomy and science.
Portable Document Format. Convert PDF pages to JPG, PNG or WebP images.
Quick comparison to help you choose the right format
HEIC and AVIF are both next-generation image formats, but they serve different ecosystems. HEIC uses HEVC (H.265), which is patent-encumbered and supported primarily by Apple. AVIF uses AV1 โ open, royalty-free, developed by the Alliance for Open Media (Google, Apple, Mozilla, Microsoft, Netflix).
For web delivery, AVIF is the better choice โ it achieves files 20โ30% smaller than WebP and up to 50% smaller than JPG at equivalent quality. Browser support covers 95%+ of global traffic (Chrome 85+, Firefox 93+, Safari 16+, Edge).
Both HEIC and AVIF achieve dramatically better compression than JPG. In benchmarks, AVIF typically produces files 10โ20% smaller than HEIC on photographic content, with a particular advantage on images with fine detail, gradients, and low-contrast areas.
AVIF also supports 10-bit and 12-bit color depth, HDR, and wide color gamut โ matching or exceeding HEIC's capabilities. The main downside of AVIF is encoding speed: generating an AVIF file takes significantly longer than HEIC or WebP, though this only matters for real-time encoding.
| Feature | HEIC | AVIF |
|---|---|---|
| Codec | HEVC (H.265) | AV1 |
| Compression vs JPG | ~50% smaller | ~50โ60% smaller |
| Browser support | Safari only | Chrome, Firefox, Safari, Edge (95%+) |
| Transparency | Yes | Yes (8-bit alpha) |
| HDR / wide gamut | Yes (10-bit) | Yes (10โ12 bit) |
| Open / royalty-free | No (HEVC patents) | Yes (AV1) |
| Encoding speed | Fast | Slow (10โ50x slower) |
| Best for | Apple device storage | Web delivery (smallest files) |
AVIF is supported natively in Chrome 85+, Firefox 93+, Safari 16+, and Edge (all Chromium versions) โ approximately 95% of global browser traffic. The remaining 5% is primarily older iOS (below iOS 16) and legacy Safari.
Photoshop added native AVIF support in version 26.8 (June 2025). GIMP has supported AVIF since 2020. WordPress added AVIF upload support in version 6.5 (March 2024). Most image CDNs (Cloudinary, Imgix, Cloudflare) serve AVIF automatically.
Use AVIF when file size is the top priority and you control the delivery stack. Use WebP when you need broader tool compatibility โ more CMSs, editors, and apps support WebP than AVIF.
Use JPG when universal compatibility matters more than file size โ email, messaging, social media, and legacy platforms all handle JPG without issues.
For a modern website, serve AVIF as primary with WebP and JPG fallbacks using the HTML picture element.
Core Web Vitals โ particularly Largest Contentful Paint (LCP) โ benefit directly from smaller image files. A hero image served as AVIF instead of JPG can improve LCP by 500โ1500 ms on mobile connections.
Always provide a WebP or JPG fallback for the ~5% of browsers lacking AVIF support. For CMS-based sites, modern image optimization plugins (ShortPixel, Imagify, EWWW) handle AVIF generation automatically.
All conversions happen server-side over encrypted HTTPS. Files are deleted immediately after download โ never stored, never analyzed, never shared. No account required.
Convertify uses a Rust backend with libvips. libheif decodes the HEIC source (including Apple's HEVC variant and Display P3 color profiles), and libvips encodes to AVIF via libaom. Color profiles are converted from Display P3 to sRGB for maximum browser compatibility.
Alpha transparency is preserved when present. EXIF metadata including orientation is maintained in the AVIF output.