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Drag and drop up to 10 .webp files, or click Choose File. Maximum 20 MB per file.
Move the slider to your target. 80% is recommended for web โ balances file size and visual fidelity.
Convertify recompresses each file server-side using Rust + libvips.
Download optimized .webp files. Replace originals on your site and measure the LCP improvement in Lighthouse.
Modern image format by Google. Up to 30% smaller than JPG with the same quality.
Apple photo format used by iPhone and iPad. High quality with small file size.
High Efficiency Image Format โ same as HEIC, used on Apple devices.
Lossless format that preserves every pixel. Best for screenshots and logos.
Universal format for photos. Supported everywhere, great balance between quality and file size.
Classic format for simple animations. Supports transparency and up to 256 colors.
Uncompressed bitmap format. Maximum quality but very large file size.
Professional lossless format used in printing and photography.
Next-gen format with excellent compression. Up to 50% smaller than JPG.
Portable Pixmap format used in Unix/Linux environments.
High Dynamic Range format storing extended brightness data.
Flexible Image Transport System used in astronomy and science.
Portable Document Format. Convert PDF pages to JPG, PNG or WebP images.
Quick comparison to help you choose the right format
WebP already beats JPG by 25โ35% at equivalent visual quality. So why compress further?
Because most tools over-encode. Figma exports WebP at quality 90%. WordPress generates WebP at 82โ90%. Shopify defaults to 85โ90%. These settings prioritize safety over performance.
Recompressing from Q92 to Q80 cuts file size by another 40โ50% with no perceptible visual change at 1920ร1080. For a page with 15 product images, that is the difference between 4.5 MB and 2 MB total page weight โ directly measurable in Lighthouse.
LCP (Largest Contentful Paint) determines when your largest visible element renders. Image weight is the single biggest factor.
A 500 KB hero image on a 5 Mbps mobile connection adds ~800ms to LCP. Compressing to 150 KB saves over 500ms โ often enough to move your Lighthouse LCP from orange to green.
Real example: 1600ร900 e-commerce banner at Q92 = 480 KB. At Q78 = 165 KB. Same visual appearance, 315 KB saved, measurable improvement in PageSpeed Insights.
This is the highest-impact, lowest-effort performance optimization for most websites. Drop a hero image above and measure the savings.
480 KB e-commerce banner (1600ร900, Q92) โ 165 KB at Q78 โ 66% smaller.
220 KB product photo (1000ร1000, Q90) โ 125 KB at Q80 โ 43% smaller.
95 KB blog thumbnail (800ร450, Q88) โ 48 KB at Q75 โ 49% smaller.
340 KB email newsletter hero (1200ร600, Q95) โ 130 KB at Q80 โ 62% smaller.
Across WebP files processed on Convertify, the median reduction at Q80 is 47%.
AVIF is roughly 20% more efficient than WebP at equivalent quality. But it has tradeoffs:
Encoding is 5โ10x slower. For batch workflows, processing time matters.
Older Safari and iOS versions do not display AVIF. WebP has broader reach.
Some CMS platforms do not support AVIF upload or delivery.
For maximum compatibility and fast processing, compress WebP. For cutting-edge performance where you control the delivery stack, convert to AVIF.
If you still serve JPG on the web, the first step is converting to WebP, then optimizing quality.
WebP supports alpha channels โ just like PNG. Compressing a WebP with transparency fully preserves the alpha data. Transparent backgrounds, drop shadows, and overlay effects remain intact.
If you currently serve transparent PNGs, consider converting to WebP first, then compressing. Combined savings reach 60โ80% compared to the original PNG.
Files upload over encrypted HTTPS. Processing happens in memory โ no disk storage, no content logging. Files delete immediately after download.
No account. No watermarks. No daily limits โ batch up to 10 files at once. Your website images never leave the processing pipeline.