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Click the upload button or drag and drop your JPG file. You can upload up to 10 files at once for batch conversion.
Choose WebP as the output format.
Click Convert. Convertify processes your file instantly using Rust and libvips.
Download your converted WebP file. The original JPG is deleted from the server immediately.
Modern image format by Google. Up to 30% smaller than JPG with the same quality.
Universal format for photos. Supported everywhere, great balance between quality and file size.
Apple photo format used by iPhone and iPad. High quality with small file size.
High Efficiency Image Format โ same as HEIC, used on Apple devices.
Lossless format that preserves every pixel. Best for screenshots and logos.
Classic format for simple animations. Supports transparency and up to 256 colors.
Uncompressed bitmap format. Maximum quality but very large file size.
Professional lossless format used in printing and photography.
Next-gen format with excellent compression. Up to 50% smaller than JPG.
Portable Pixmap format used in Unix/Linux environments.
High Dynamic Range format storing extended brightness data.
Flexible Image Transport System used in astronomy and science.
Portable Document Format. Convert PDF pages to JPG, PNG or WebP images.
Quick comparison to help you choose the right format
WebP is Google's open image format designed as a direct replacement for JPG on the web. At equivalent visual quality, WebP files are typically 25โ35% smaller than JPG. This translates directly into faster page load times, better Core Web Vitals scores, and improved SEO rankings. Google PageSpeed Insights and Lighthouse explicitly recommend serving images in next-gen formats โ WebP is the most widely supported of these. Chrome, Firefox, Safari, Edge, and Opera all support WebP natively, covering over 95% of global browser traffic.
WebP uses a compression algorithm derived from the VP8 video codec. For photographic images, WebP lossy compression outperforms JPG at every quality level โ smaller files with fewer visible artifacts. At quality 80, a typical product photo that is 400 KB as JPG will be around 270 KB as WebP โ a 32% reduction. At quality 90, the reduction is smaller but the files are visually indistinguishable. WebP also supports lossless compression (equivalent to PNG) and animated images (equivalent to GIF with better compression). JPG supports none of these.
| Feature | JPG | WebP |
|---|---|---|
| Compression | Lossy only | Lossy and lossless |
| File size vs JPG | Baseline | 25โ35% smaller |
| Transparency | Not supported | Full alpha channel |
| Animation | Not supported | Supported |
| Browser support | All browsers & apps | All modern browsers (95%+) |
| App support | Universal | Limited outside browsers |
| Core Web Vitals | Standard | Recommended by Google |
| Social media upload | Accepted everywhere | Often converted on upload |
| Best for | Universal sharing | Web delivery |
Google's Core Web Vitals include Largest Contentful Paint (LCP) โ the time it takes for the main image on a page to load. Large JPG files are one of the most common causes of poor LCP scores. Switching hero images and product photos from JPG to WebP typically reduces image payload by 30% or more, directly improving LCP. PageSpeed Insights scores image format as a distinct audit item โ failing it explicitly costs you points in the Performance score. For e-commerce sites where product images are the largest content element, converting to WebP is the highest-impact single change you can make for page speed.
WebP has been a Baseline Widely Available format since 2020. As of 2026, WebP is supported by Chrome 32+, Firefox 65+, Edge 18+, Safari 14+, and Opera 19+. Global support is approximately 95.67% of browser traffic. The only browsers without WebP support are Internet Explorer (discontinued) and very old mobile browsers. For modern web development, WebP can be served without a fallback in most cases. If you need to support IE11 or very old Android browsers, use the HTML
Unlike JPG, WebP supports full alpha channel transparency. Product photos with transparent backgrounds, logos, and cutout images can all be saved as WebP with transparency preserved. This makes WebP a potential replacement for both JPG (photos) and PNG (transparent graphics) in web contexts. WebP also supports animation, making it a compressed alternative to GIF. Animated WebP files are typically 64% smaller than equivalent GIFs according to Google's benchmarks. Convertify converts JPG to WebP with lossy compression at high quality settings by default.
WebP is not always the right choice. For images shared outside the browser โ email attachments, social media direct uploads, photo editing software, print workflows โ JPG has far broader support. Instagram, Facebook, and Twitter accept JPG universally but may convert WebP on upload. Most desktop photo editors including older versions of Photoshop do not open WebP files natively. If your primary use case is sharing images with other people across different devices and applications, JPG remains the safer format. Use WebP specifically for images served on your own website.
The simplest implementation uses the HTML
Convertify supports batch conversion of up to 10 JPG files to WebP simultaneously. This is useful for converting a product image catalog, optimizing a set of blog post images, or preparing a batch of assets for web deployment. Upload all files at once, click Convert, and download the WebP versions as a package. All files are processed in parallel and ready within seconds.
Convertify uses a Rust backend with libvips for high-performance image conversion. libvips uses a streaming pipeline that processes images without loading the entire file into memory โ fast even for large JPG files. The conversion applies WebP lossy compression at quality 85 by default, producing files that are visually identical to the original JPG while being significantly smaller. EXIF metadata is preserved. Files are processed server-side over HTTPS and deleted immediately after download.